UglyDuckling is a service that encourages Gen Zs to repurpose
their clothes, and educates them about the impacts of
choosing pre-loved over first-hand.
In this project, I researched the Human Behaviours
behind Impulse Buying, worked on the Customer Journey
and Sticker Designs.
Designers: Grace Lee, Siti Zukirha, Yuna Sow
*Space is more of an experimental floor plan.
*Space is more of an experimental floor plan.
Skills: Research, Service Design, Conceptualisation, Branding, Design Thinking, User Design
